Is it time to change your mindset to one of joy? The kind of joy that builds incredible confidence? Adam Nugent and Kate Strong are joined by Kass Martin and her sister, Emily Engemann. Kass is a celebrity fitness instructor and certified health and life coach, and Emily is a Zumba dance Instructor. They talk about their beginnings with dance and the motivation to help others. Confidence over competence wins every time, and finding your joy can change your whole world, whether it’s with family, friendships, or business!
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Kass Martin is a celebrity fitness instructor and a certified life and health coach. She has taught in over 80 countries and has made appearances on national television shows such asToday and The Biggest Loser. In this podcast excerpt, she talks about how she grew her Zumba classes from two students into a successful global business.
AN: How did you get into Zumba?
KM: Zumba just celebrated 20 years. When I started teaching in Utah County, I was the only contact, and I had to build from the ground up. My two students, when I first started was my mom and this guy named Joe Flores. My mom was obligated to be there, and this guy, I was just like, “Oh, I’m so sorry.” He’s still here though. We have not scared him off.
There are millions of classes being taken every week. I just know that they were really in the growth period because what had happened was that was right after the market crashed. I started teaching in 2008, and by 2011, I worked on a new DVD configuration called Exhilarate.
And from that moment, they said, “Okay, we need to show the world that we are still a fitness brand to be reckoned with.” That’s when I did that whole slew of like 15 different TV shows. And I was selling it for a number of years. I would sell it on QVC for the next five, six years. So ever since then, it had been getting exponentially bigger. Now it’s just like, if you haven’t heard of it, it’s like, “Where’ve you been?” What’s been great about the Zumba journey is it’s made Emily and I see each other often. We have the same group of friens, so we jokingly say, “Do you want to hang out? You’ve got to come to our class.”